In February 2011, Royal Caribbean Cruises Ltd. announced an exclusive agreement with Royal Media Partners, a new company founded by cruise industry entrepreneur Philip Levine. As the exclusive onboard media partner of Royal Caribbean Cruises Ltd., Royal Media Partners provides customized Port Shopping services for ships in Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises, and Silversea’s fleets sailing in Europe, the Caribbean, Bahamas, Mexico, and Alaska.